Your main Amazon product image is the photo that customers will see first in search results and Amazon product pages. You want to be sure you’re choosing the right image size so that it takes up all of the space given to you. The image aspect ratio of your product’s main Amazon thumbnail depicts how much space it “takes up” in results, as well as how it looks on the product page.īy “taking up” we simply mean that Amazon allots every product a certain amount of space to display your product. It is, arguably, the single most important factor you can control in the selling process. The optimization experts at Lab 916 have created an infographic to help you visualize it! Why Amazon Image Aspect Ratio is Important Save yourself the money it costs to split-test with audiences who aren’t even relevant to your business. Some sellers will even go as far as split-testing their Amazon product image before uploading. Optimizing main images isn’t a new thing. On Amazon, this means besides optimizing the way that your main image looks, you should be conscious of the dimensions of your first images are. Wouldn’t it make sense that businesses need to leverage this strategy when selling products as well? You see everything you want to see inside the frame and nothing else outside of it. Specific ratios serve the purpose of framing a film or photograph’s story in its best form. Photos on Instagram are sized reflect a 1:1 square.Most cinema films are displayed on a horizontal 16:9 widescreen.We don’t need to talk too much math here, but image aspect ratios show up in your everyday life: Think of it as calculating your pixels into reduced fractions. The first digit represents the width and the second digit represents the height. Otherwise, this guide includes some of our top-secret and SIMPLE tips for seller success, so read on!Ħ The Takeaway Understanding Amazon Image Size & Ratioīefore we go any further, you may be wondering, what is an aspect ratio?Īspect ratio is the proportional relationship of the width to the height of an image. If you’re looking to learn about the basics of what to include in your images, review our Ultimate Guide to Amazon Optimization. This blog won’t go in-depth about technical image basics.

We’ve optimized hundreds of thousands of Amazon product images and have found the best dimensions for main and secondary images. We’ve made it our job to make sure it isn’t.Īs a full-service Amazon optimization agency, we’re always looking for ways to help our clients stand out in their niche.

What even the most experienced sellers don’t know is that even if you rank on the first page, you’re probably still being overlooked by buyers. Especially so if you’re not optimizing for BOTH mobile and desktop users. What we mean by that, is that it could be costing you thousands in sales! This is because your main product photos aren’t capitalizing on all the possible interactions in search. Whether you’re a million-dollar seller or just starting out, you may not know that your Amazon image ratio could be working against you.

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